The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.  The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.  Steele Auto was recently presented with Canada’s GM Innovation Award.  The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region.  Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

Automotive

Steele Auto Group

Steele Auto Group's headquarters in Dartmouth, Canada

Rob Steele

Kim Day

Janice Kehoe

Kyle Niekamp

The Finance and Accounting team at Steele Auto Group is responsible for managing and overseeing all financial operations across the company's extensive network of dealerships, equipment stores, and collision centers. This includes financial reporting, payroll management, financial services, and maintaining fiscal controls. The team ensures accurate financial records, compliance with regulations, and provides strategic financial insights to support the company’s growth and community initiatives.

Finance and Accounting

The Leadership Team at Steele Auto Group is responsible for strategically guiding the company towards its goals while ensuring operational excellence across all locations. Comprised of senior executives including the Chief Executive Officer, President & COO, and various Vice Presidents specializing in retail operations, finance, IT, and business intelligence, this team drives business growth, innovation, and community involvement. They focus on delivering customer satisfaction, fostering career growth opportunities, maintaining transparency, supporting mental health initiatives, and upholding the company's mission and values.

Leadership Team

The Retail Operations team at Steele Auto Group is responsible for overseeing and optimizing the daily functions of the company's auto dealerships, Powerhouse Equipment stores, and collision centers. They ensure operational efficiency, enhance customer service, drive sales performance, and implement innovative strategies to maintain the group's competitive edge in the automotive market. This team also supports career growth and mobility within the company while fostering strong community relations and strategic partnerships.

Retail Operations

The Sales Team at Steele Auto Group is responsible for driving vehicle sales and fostering customer relationships across the company's diverse network of dealerships. This team includes managers and specialists who oversee various aspects of sales operations, from fleet and business sales to internet and finance options. They focus on providing exceptional customer service, leveraging innovative sales strategies, and continuously developing their skills to meet and exceed sales targets. By delivering personalized and transparent sales experiences, the Sales Team helps uphold Steele Auto Group’s reputation for excellence and community engagement.

Sales Team

The Marketing & Communications Team at Steele Auto Group is dedicated to developing and executing strategic marketing initiatives that enhance brand visibility and customer engagement. This team manages advertising campaigns, creates compelling content, designs promotional materials, and oversees digital marketing efforts. They also ensure effective internal and external communications, fostering strong community and customer relationships while supporting the company's commitment to innovation and transparency.

Marketing & Communications Team

The Human Resources team at Steele Auto Group is responsible for managing employee relations, recruitment, and retention, ensuring compliance with labor laws, and fostering a positive work environment. The team focuses on career growth opportunities for employees, including internal promotions and regional mobility. Additionally, they support strategic initiatives and community involvement programs that align with the company's values and mission.

Steele Auto Group

Org chart

Teams

Finance and Accounting

Leadership Team

Retail Operations

Sales Team

Marketing & Communications Team

Human Resources

Offices

Steele Auto Group

Org chart

Teams

Finance and Accounting

Leadership Team

Retail Operations

Sales Team

Marketing & Communications Team

Human Resources

Offices

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