Federico Rocca is a senior car industry executive with over 25 years of experience in managing both generalist and premium brands in Argentina and Chile. They currently study at the Facultad de Ciencias Economicas, pursuing a degree in Administration. Previously, they excelled as General Manager of Peugeot Chile, where they significantly increased vehicle volume and market share, and received the President Award for outstanding management in the PSA Group worldwide. Federico also led the operations of the importer for Volvo, Jaguar, and Land Rover in Argentina and has held various leadership positions across several automotive companies, demonstrating expertise in sales, marketing, and overall business management.
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