Marcela Solera is a skilled professional with extensive experience in dealer development and sales performance within the automotive industry. Currently serving as a Commercial Dealer Development Specialist at Stellantis since August 2025, Marcela leads dealer engagement initiatives and oversees the rollout of the CarBravo program while collaborating with General Motors' teams to enhance the Digital Retail Platform. Prior to Stellantis, Marcela worked at Maritz as a Retail Innovation Manager, where impactful relationships were cultivated to support OEM program growth, achieving significant engagement increases. Earlier roles include serving as a Senior Sales Performance Zone Manager at Percepta, where Marcela boosted sales for Ford by 15% across multiple dealerships. Academic credentials include a Bachelor of Applied Science in Business, Management, Marketing, and Related Support Services from Eastern Florida State College and studies in Civil Engineering at Universidad Latina de Costa Rica.
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