Rob Lake is the Head of Commercial Actions for Fiat & Abarth at Stellantis. They have an extensive career in the automotive industry, starting as a Personal Lines Underwriter at Norwich Union Insurance from 1990 to 1997, followed by various roles at Nissan Motor Corporation, including Aftersales Marketing and Product Support. Rob also served as the Head of Product at Suzuki GB PLC from 2008 to 2011 and held senior product management positions at FCA Fiat Chrysler Automobiles and Nissan Motor GB. Recently, they were the Head of Product & Pricing for Alfa Romeo and continue to build on their expertise in product management and marketing within the automotive sector.
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