Siham Guyon

Siham Guyon is an experienced marketing professional with a focus on digital marketing and strategic initiatives within the automotive sector. Currently serving as the Director of Global Subscription Strategy for Stellantis since May 2022, Siham leads the development and execution of omni-channel marketing strategies to enhance subscriptions for connected services across 14 Stellantis brands in the EMEA region. Prior experience includes strategic marketing roles at leboncoin, where Siham managed a five-year marketing plan for car retailing, and positions at TotalEnergies, Volvo Group, Renault Trucks, and Renault, where Siham successfully developed marketing strategies, pricing models, and product portfolios. Siham holds degrees in Marketing and a Master 2 in International Strategic Management from Université Paris Nanterre.