Yahsin Tsai

Yahsin (Natalie) Tsai is a skilled Web Content and Experience Specialist at STEP, focusing on UX research and content optimization for a global platform serving 21,000 members. With extensive freelance experience in digital content curation and SEO strategies for various industries, Yahsin has a strong background in enhancing user engagement and conversions. Previous roles include Social Media Usability Evaluator at Appen and Social Media Community Manager at All Access Marketing Group, where significant growth in audience engagement and content performance was achieved. Yahsin holds a Master of Science in User Experience Design from Kingston University and has pursued various studies in political science, journalism, and Korean studies across esteemed institutions.