Our journey began back in 1993. Armed with impeccable design and innovation experience, and the commission of bringing happiness to every family, J&R was founded in the U.S.
STEP GUARD, as the flooring brand under J&R GROUP, specializes in SPC flooring. Supported by international designers and advanced technology, we create innovative and healthy integral design solutions that inspire beauty wherever life happens.
Sustainability is our philosophy. We bring you natural and authentic beauty without destroying nature.
Quality is our hallmark, Backed with 4 production bases and a holistic quality control system, we can always offer you the flooring with uncompromising performance and quality.
Aesthetics is our persistence. Every pattern we design is inspired by nature and artistry; every board tells a story and defines who you are.
Innovation is our spirit. Keep innovating and pushing the boundary of the flooring industry.
Customers are in our hearts. You are not alone in the fierce market competition. Our strong marketing strategies, all-around service and support make us your strong alliance. We value your trust and are persistent in becoming your most reliable flooring resource.

STEP GUARD Floors & Walls

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