Jim Banks

Jim Banks is an accomplished marketing professional with extensive experience in growth marketing and digital strategy. Currently serving as the Director of Growth Marketing at The Step2 Company, Jim has previously held director-level positions in growth marketing at Medterra and performance marketing and analytics at Salt & Straw. Jim's expertise in driving demand and sales is exemplified by a successful tenure at Dickies®, where responsibilities included managing national marketing campaigns and developing budgets for aggressive growth. Jim's career began with roles in online marketing analysis and eCommerce site administration, building a solid foundation in digital and performance marketing. A graduate of Kansas State University, Jim holds a Bachelor of Arts in Public Relations and Print Journalism.