Tyler Berns

Growth & Media Investment at Stepful

Tyler Berns has a diverse work experience in various roles and industries. Tyler is currently the Founder and CEO of their own company, tylermedia, which they started in 2021.

Prior to that, Tyler worked as a Growth & Media Investment professional at Stepful since 2023. In this role, they managed customer acquisition campaigns across multiple paid marketing channels, with a focus on budgeting, optimization, and measurement/reporting.

From 2022 to 2023, Tyler was responsible for media buying and planning at Universal Music Group, specifically for the Verve Label Group. Tyler developed paid media strategies for various artists and projects, including well-known names like Samara Joy, Cody Fry, Jon Batiste, and Mandy Moore.

Earlier in 2022, Tyler worked as a Digital Associate at Applecart, a marketing technology company. Tyler utilized their proprietary social graph platform to help major corporations, non-profit organizations, and political campaigns reach targeted audiences.

In 2021, Tyler held two roles at VaynerTalent and VaynerMedia. As a Paid Media Analyst at VaynerTalent, they created successful paid media strategies for high-profile personalities and brands. At VaynerMedia, they initially worked as a Media Analyst, optimizing digital and social ad campaigns for Ritz and Triscuit. Tyler later became a Resident Media Analyst, participating in training sessions and group projects.

Additionally, Tyler has experience in the performing arts industry. Tyler worked as a Digital Music and Media Consultant for The Washington Chorus, where they launched the organization on TikTok and managed virtual album releases. Tyler also served as a Media Coordinator at Primo Artists, assisting classical music artists in growing their digital presence.

Tyler gained industry exposure through the Endeavor Summer Series, participating in various courses and tracks in sports, entertainment, and fashion. Tyler also interned at The John F. Kennedy Center for the Performing Arts, where they contributed to the smooth running of National Symphony Orchestra events.

Overall, Tyler Berns has developed a strong skill set in digital marketing, media buying and planning, and strategic business development.

Tyler Berns graduated from the University of Michigan in 2020 with a Bachelor's degree in Percussion Performance. In 2021, they obtained a certification from TikTok Academy.

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