Patrick Loeven is an experienced professional in marketing analytics and capital allocation, currently serving as the Head of Capital Allocation Analytics & Marketing Insights at The Stepstone Group since February 2017. Loeven has advanced from roles such as Team Lead Marketing Analytics and Senior Web Analyst, where responsibilities included leading teams, transforming marketing optimization, and aligning KPI frameworks. Prior experience includes a position as Axel Springer Youth Council Member, providing strategic insights to the Executive Board. Loeven began a career in digital media with an apprenticeship at StepStone Deutschland GmbH and holds a Bachelor of Arts degree in Marketing and Digital Media from FOM University of Applied Sciences for Economics and Management.
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