Meredith Rodriguez

Chief Growth Officer at Stept Studios

Meredith Rodriguez has an extensive work experience spanning over several years. Meredith is currently the Chief Growth Officer at Stept Studios, where they oversee revenue strategy and operations across various divisions. Meredith is responsible for leading development efforts for original and IP projects, as well as managing PR and marketing strategies for Stept Studios and its affiliated companies.

In addition, Meredith is a Founding Member of the old girls club, an organization they joined in 2022.

Prior to their current role, Meredith served as a Principal at Rodkin Group, Inc, where they worked as a Sales & Marketing Consultant for organizations of different sizes and funding stages. Meredith'sresponsibilities included interim leadership roles, advisory roles, and project-based needs for clients in various industries such as media, production studios, fashion, wellness and fintech.

Before joining Rodkin Group, Inc, Meredith held the position of VP, Integrated Marketing & Brand Sales at Fresno Studios. In this role, they led the development and creative solutions for the startup entertainment studio. Meredith collaborated with the Head of Data and CEO to ideate themes and talent, developed programming for brands, and pitched talent on the slate, among other responsibilities.

Prior to Fresno Studios, Meredith worked at Pinterest as a Sr. Partnerships Manager on the Founding Partnerships Team. Meredith played a crucial role in opening the Los Angeles office and evangelizing the platform and its marketing opportunities to non-endemic brands in industries such as entertainment, automotive, tech, and finance. Meredith was also involved in developing initial monetization and growth initiatives for the platform.

Meredith's earlier experience includes roles at Demand Media, where they held positions such as Vice President of Business Development - Content Solutions and Vice President of Sales for the West Coast, Chicago, and Dallas regions. At Demand Media, they also served as an Account Director for Content & Media Partnerships.

Meredith began their career at Microsoft as an Account Executive for Microsoft Strategic Accounts. Meredith was a key contributor to building one of the largest revenue divisions within the Financial Services category in Los Angeles. Meredith also worked with the internal start-up team Massive, focusing on in-game live advertising solutions for the entertainment and automotive industries.

Before Microsoft, Meredith worked at Musicmatch, Inc as a Director of Partner Marketing and later as a Sr. Consumer Marketing Manager. In their role as Director of Partner Marketing, they managed co-marketing efforts between record labels and OEM partners, developed campaigns, and coordinated co-op efforts with retail partners to increase sales. Meredith also played a vital role in promoting the product to the music industry press and label teams.

Overall, Meredith Rodriguez has a diverse and impressive work history, showcasing their expertise in revenue strategy, marketing, partnerships, and business development across various industries.

Meredith Rodriguez attended the University of San Diego from 1994 to 1997, where they pursued a Bachelor of Business Administration degree with a focus on Marketing and Finance. Prior to their college education, their high school education was completed at La Jolla High School. No specific details about their degree or field of study during their time in high school were provided.

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Timeline

  • Chief Growth Officer

    January, 2019 - present