Marco Lodeserto

STETHOS group is dedicated to marketing research and consulting in the healthcare sector – from ethic products, OTC, MD to nutrition, consumer care and dermocosmetics. We are recognized for the quality and relevance of our strategic recommendations, which is possible because all our experts have a medical or scientific background and have significant experience at high-level marketing positions in the pharmaceutical industry. STETHOS has worldwide experience through its market research agency subsidiaries (STETHOS International, STETHOS France and STETHOS Italy), its integrated fieldwork agencies (France, UK, Brazil, Germany, Italy, Spain, Poland, International) and its support companies, which includes its own data management department. Most of the studies that we conduct are Ad Hoc (qualitative and quantitative). A couple of examples of what we offer include: - Rx trackers: to size market, segment patients and identify stakeholders - Patient panels (HIV, Multiple Sclerosis, etc.) - Pharmacess: a collection of all information available at the pharmacy (retail or hospital pharmacy) in terms of prescription origin, indication, dispensing and use. - Brand Equity: covers all stages of the decision process leading to a brand preference & prescription. Please visit our website and contact one of our consultants for more information!