As a family of experts - currently employing over 750 people - we focus on creating exceptional products within our categories. From branded socks and underwear to fashionable swimwear and iconic fanwear, we are proud to Consciously Craft Convenience for customers and consumers.

Partnering with global A-list brands our current brand portfolio includes PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein for our Essentials. For our Fanwear business: Ayrton Senna, BMW Motorsport, Formula 1, Formula E, Mercedes F1 Team, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle. 

Through weaving together Design, Sales, Logistics, Marketing and Digital, we create a seamless one-stop-shop environment. A member of the PUMA Group, stichd is a licensee with its head office located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, China, in Southeast Asia and North America. The company’s warehousing and logistics are in Tilburg, Netherlands, Mexico City, Malaysia and the United States of America.

What we have to offer?
At stichd you will have the opportunity to be part of a dynamic and well-established company, as well as have a unique insight into global A-list brands combined with the expertise to create commercial successful products that drive substantial volume. We are a collective of creatives with diverse personalities and backgrounds where integrity and expertise are balanced with humility. A happy workplace is synonymous with trust and therefore we provide the freedom that allows our employees to do what they do best. As a family of experts, we ensure all family members feel inspired and have the freedom to be an expert in their field and flourish beyond. We are big enough to be a serious worldwide player in the market, but small enough to make a real difference. Are you our next family member

Apparel & Fashion

Automotive

Retail

stichd

Nina Nix

Stefan van Dulst

Anna-Maria Kyranis

Irene Hoeks-van Sterkenburg

The Business Management and Control team at stichd is responsible for overseeing financial planning, analysis, and reporting to ensure financial integrity and performance across the company. Key activities include budget management, financial forecasting, internal control, risk management, and strategic financial planning. This team collaborates closely with other departments to provide insights that drive business decisions, optimize processes, and enhance overall operational efficiency.

Business Management and Control

The Operations and Logistics team at stichd is responsible for the efficient planning, sourcing, and transportation of products to ensure timely delivery and optimal supply chain performance. This team works in unison to manage global warehousing facilities located in Tilburg, Mexico City, Malaysia, and the USA, coordinating the logistics for high-profile brands such as PUMA, Tommy Hilfiger, and Formula 1 teams. Their efforts enable stichd to maintain seamless operations, from sourcing raw materials to delivering finished products to retailers and event venues across the globe.

Operations and Logistics

The Sales Team at stichd is responsible for driving revenue growth and fostering strong customer relationships across various regions and product lines. They partner with global A-list brands to offer commercial solutions in socks, underwear, swimwear, and fanwear, ensuring seamless integration with design, logistics, marketing, and digital departments. Their roles include managing and supporting international sales, leading e-commerce initiatives, and tailoring strategies to the Benelux market and lifestyle segments. By leveraging their expertise, the team ensures successful market penetration and customer satisfaction on an international scale.

Sales Team

The Design Team at stichd is responsible for creating innovative and aesthetically compelling products within our diverse categories, including essentials like socks and underwear, as well as fashionable swimwear and iconic fanwear. They collaborate closely with global A-list brands such as PUMA, Tommy Hilfiger, and Calvin Klein to produce commercially successful designs that resonate with consumers. Leveraging their expertise and creativity, the team ensures the seamless integration of style, comfort, and brand identity into every product.

stichd

Org chart

Teams

Business Management and Control

Operations and Logistics

Sales Team

Design Team

Offices

stichd

Org chart

Teams

Business Management and Control

Operations and Logistics

Sales Team

Design Team

Offices

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