Andreas Back is a seasoned marketing executive and consultant with over 30 years of experience in marketing management, brand management, and management consulting. They are currently the Head of Communication, Marketing and Member Acquisition at Stifterverband, where their team builds the SV Brand and highlights its impact on education and science. Previously, Andreas served in various leadership roles, including Managing Partner at Andreas Back Consulting and Global Head of Brand at ZEISS Group. They began their career as a Brand Manager at Unilever and have held positions at several prestigious consulting firms throughout their career. Andreas holds a Master of Business Administration from the University of Hamburg.
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