STIGA is a leading European manufacturer and distributor of lawn mowers and power garden equipment. Headquartered in the beautiful Castelfranco Veneto, near Venice, the company has about 1600 employees in its HQ in Italy, its 13 sales subsidiaries in Europe and its plants located in Italy, Slovakia and China. Annual sales around EUR 500 million.

Consumer Goods

STIGA

STIGA's headquarters in Castelfranco Veneto, Italy

This department focuses on optimizing purchasing processes and managing supplier relationships to ensure efficient procurement.

Procurement Operations

This department oversees sales strategies, manages sales personnel, and drives revenue generation across various regions.

Sales Management

This department focuses on promoting products and managing trade marketing strategies to enhance brand visibility and sales.

Marketing Division

The Marketing Team at STIGA plays a crucial role in enhancing brand visibility and driving sales across Europe. They develop and implement strategic marketing initiatives tailored to specific regions, manage digital marketing and e-commerce efforts, and coordinate trade marketing activities. By leveraging market insights and fostering relationships with distributors and key accounts, the team aims to promote STIGA's innovative lawn care and garden equipment to a diverse audience.

Marketing Team

This department is responsible for the sourcing, planning, sales, and customer support related to spare parts.

Spare Parts Management

This department provides strategic direction and oversight to the organization, ensuring alignment with overall goals and objectives.

Executive Leadership

The Sales Team at STIGA is responsible for driving revenue growth through strategic partnerships and direct sales efforts across Europe. This team collaborates with national account managers and business development professionals to establish strong relationships with retailers and distributors, while also overseeing sales operations and processes. Their collective expertise ensures that STIGA's innovative lawn mowers and garden equipment reach a wide audience, enhancing the company's market presence and achieving ambitious sales targets.

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Other teams

Sales Management

Marketing Division

Marketing Team

Spare Parts Management

Executive Leadership

Sales Team