Hillary Roche is a seasoned marketing executive with extensive experience in various leadership roles across multiple industries. Currently serving as Senior Vice President of Marketing at STIHL since 2022, Hillary previously held the position of Senior Marketing Advisor at radicant and Senior Vice President of Marketing at Vorwerk Group from 2012 to 2021. At Vorwerk, Hillary led a significant organizational transformation to centralize marketing functions and developed comprehensive communication strategies for the brand. Other notable roles include Vice President Marketing and Marketing Director at Vorwerk, Brand Manager EMEA at Kaz Europe, and Sales & Marketing Manager at Instituto Tecnico Ortopedico. Hillary commenced the marketing career as Product Manager at Digi International and 1&1 Versatel. Educational qualifications include a BA in International Marketing & Languages from Dublin City University and an EMBA in Smart & Digital Marketing from the University of Applied Sciences of the Grisons.
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