Josh Burris

Josh Burris is a business executive and entrepreneur who has led and advised consumer retail brands. They are the founder and CEO of STNDRD (2024–Present) and the executive vice chairman of ZYPPAH Pro (2024–Present), with current roles as operating partner at Axum (2025–Present), partner and board advisor at Leadstacker (2024–Present), advisory board member at The Vitamin Shoppe (2023–Present), and advisor at Protein Quick (2024–Present). They previously served as president of GNC (2019–2020) and as chairman of the GNC Live Well Foundation (2020–2023), and they were CEO and board member of rue21 (2023–2024). Earlier in their career, they held senior leadership roles at AM Retail Group (Chief Operating Officer 2013–2016; also President and Vice President, Retail) and at Abercrombie & Fitch Co. (Sr Director, Stores and Operations, 1996–2012); they earned a B.A. in Business Management from the University of North Carolina at Chapel Hill (1996–1999).