Heidi Back

Heidi Back has a diverse work experience in marketing and customer experience roles. Heidi is currently working as the Head of Marketing Activations at Stockmann since March 2023. Prior to that, they were the Customer Experience Lead at Helen from November 2020 to February 2023. From April 2018 to May 2021, they served as the Head of Onboard Concepts and Marketing at Tallink Silja Oy, and from March 2013 to April 2018, they were the Marketing Manager Ships & Terminals at the same company. Earlier in their career, they worked as a Marketing Planner | Product Development at Tallink Silja Oy from 2010 to 2011 and held various roles, including Category Manager and Product Development Assistant, from 2003 to 2009.

Heidi Back completed their education from 1998 to 2004 at Vaasan Ammattikorkeakoulu. There, they obtained a Bachelor's degree in hospitality management with a specialization in Tourism and Travel Services Management.