Dena Leone is an experienced design and UX professional with a strong background in both visual merchandising and user experience design. Dena served as a Visuals Assistant Manager at Free People, executing visual layouts aligned with business initiatives. As a UX Designer at Fidelity Investments and later as a Lead UX Designer at Vista, Dena pioneered user-centered processes and improved operational efficiency across multiple teams. Currently, as a Principal User Experience Designer at Stockpress, Dena successfully optimized a Digital Asset Management tool and streamlined workflows to enhance client adoption and awareness. Additionally, Dena is an Illustrator and Brand Designer at By Hand Designs, managing custom product designs for private events while building clientele and concepting new designs. Education includes a Bachelor of Arts in Design & Production from Lasell College.
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