STONE Strategy & Design is an independent creative agency born in branding. We are rooted in strategy, informed by culture, obsessed with story and built for impact. Our work with established brands and emerging challengers has sharpened our approach for both. We have learned how — and when — to bring the right mix of strategy and design to fuel every stage of brand growth. 

From portfolio architecture and brand positioning to packaging refreshes and brand creation, we help founders and brand leaders see what’s possible — and build forward with confidence.

Great work has to work. We partner closely with brand owners to make design decisions that will perform in the category, resonate in culture and drive meaningful business results.

Follow us for insights on creative strategy, the world of branding, and the role design plays in building long-term brand value.

Results & Impact:
• Yasso: Redesign and portfolio architecture resulted in a 44% increase in sales within six months and a successful $800M acquisition by Unilever. Design Effectiveness Award winner.
• Laird Superfood: Masterbrand strategy and packaging refresh drove a 50% increase in creamer sales and nearly tripled the stock price post-redesign. The Dieline Shortlist recipient for Functional Beverage. 
• Carbe Diem: Strategy, brand creation and activation that helped the brand grow from $1M to $15M in just 2.5 years, becoming a top-selling pasta on Amazon.
• Ocean Spray: Currently serving as AOR, leading global brand strategy, positioning, and portfolio architecture to protect masterbrand equity. 
• Muse Gold Award winner for both Corporate Identity Redesign and Brand Redesign.
• Smash Foods:  Strategic redesign that drove 300% year-over-year growth and expansion into 3,000+ doors including Target, Walmart, and Costco, following a successful Series A.

STONE Strategy & Design

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