Alexia Antelo

Alexia Antelo, MSc, is a growth marketing professional currently leading CRM growth strategies at Stone. With a master's degree focused on fashion, design, and clothing technology, Alexia has extensive experience in both startups and multinational companies. They have successfully implemented data-driven strategies that increased customer activation by approximately 40% and reduced churn by about 30%. Prior to their current role, Alexia held senior marketing positions at companies like iFood and Ambev, where they focused on customer acquisition and retention through innovative marketing practices. In addition, they actively contribute to the Mulheres de Growth community, promoting development among women in leadership roles in marketing and growth.