Julia Broide

Julia Broide is an accomplished professional with extensive experience in marketing, insights, and innovation. Currently serving as the Insights & Innovation Leader at Stone since September 2021, Julia collaborates with cross-functional teams to address growth opportunities and challenges across various domains, including brand positioning and user experience. Prior experience includes notable roles such as Head of Marketing Communications for McKinsey & Company in Brazil and Latin America, where Julia was responsible for enhancing brand reputation and developing successful marketing strategies during the Covid-19 crisis. Julia also held positions at Google, Somos Educação, and McKinsey & Company, where key achievements involved building insights infrastructure and leading high-profile events. Julia holds an MBA from FGV - Fundação Getulio Vargas and a degree in social science from USP - Universidade de São Paulo, complemented by training from MIAMI AD SCHOOL BRASIL.