Renato Lass

Business Unit Director at Stone

Renato Lass currently serves as the Business Unit Director at Stone, leading the Automotive Aftermarket business unit since its inception in June 2021. In this role, Renato oversees the entire value chain, including strategy, P&L, product marketing, sales, distribution, operations, R&D, and customer success. Prior to this role, Renato was the Director of Business Development at Linx, where responsibilities included expanding the Automotive Retail segment and managing SaaS products tailored for the automotive sector. Renato's experience also includes positions as Head of Professional Services, Global PMO Manager, and Project Manager at various organizations, specializing in software solutions, project management, and strategic operations within the retail and technology sectors. Renato holds an MBA from FIA and has undertaken further executive education in innovation and business administration from various prestigious institutions.

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