Matthew Smart

Matthew Smart is a seasoned professional in digital marketing and content creation, currently serving as the Creative Services Lead at White Wall Events since July 2025. With a diverse background that includes roles such as Content Designer and Peer Leader at Stonewater, Strategic Communications Lead, and founder of Matthew Smart Photography Services, Matthew has demonstrated expertise in visual storytelling, social media management, and customer engagement. Additionally, prior experience includes significant positions at Bromford, where Matthew led digital channel strategies, and previous culinary management roles at Whitbread Brewers Fayre and the University of Birmingham. Matthew holds a Diploma in Digital Marketing from the Institute of Commercial Management and advanced communication qualifications from CIPR, complemented by a National Vocational Qualification in Catering & Hospitality.