Roxana Tomas

B2b SEO Team Lead at StoneX Group

Roxana Tomas has a diverse range of work experience in the field of SEO and digital marketing. Roxana has held various roles at different companies, starting in 2007 and continuing to the present day.

Their most recent position was at StoneX Group Inc. where they worked as a B2B SEO Team Lead starting in August 2023. Prior to that, they served as a Senior B2B SEO Manager from October 2022 to August 2023.

Before joining StoneX Group Inc., Roxana worked at CMC Markets from 2020 to 2022. During their time there, they held multiple positions, including Senior SEO Strategy Manager, Senior SEO Manager, and SEO Manager. In these roles, they were responsible for various tasks such as supporting the Global Head of Organic Search, delivering technical SEO enhancements, defining SEO KPI frameworks, and managing the in-house team.

Prior to their time at CMC Markets, Roxana worked at UiPath as a Global SEO Specialist and SEO Specialist from 2018 to 2019. Their responsibilities included analyzing and optimizing websites for technical improvements, conducting keyword research, developing link building strategies, and analyzing competitors' tactics.

Roxana also worked as an SEO Consultant at dobleO in 2018, where they reviewed changes to clients' websites, monitored outreach campaigns, and reviewed on-page strategies.

Earlier in their career, Roxana worked at Omnikit NET as a Web Analytics & SEO Manager and SEO & Data Analyst from 2014 to 2017. Their duties included front-end web development, Google Analytics, search optimization, and SEO copywriting.

Their first job in marketing was at ContraseñaPC, where they served as a Marketing Officer from 2011 to 2014. In this role, they focused on graphic design, email marketing campaigns, and increasing the opening rate.

Finally, Roxana worked at Televoice Group (Digital Pro) as an Online Communication Manager from 2007 to 2010. Their responsibilities included managing online advertising campaigns, e-commerce sales strategy, SEM, email campaigns, and web partnerships.

In summary, Roxana Tomas has extensive experience in SEO and digital marketing, with a strong focus on strategy development, technical optimization, content creation, and team management.

Roxana Tomas holds a Master's degree in Web Analytics from KSchool, which they obtained in 2019. In 2016, they also completed a Master's degree in Consultor en SEM, SEO y Analytics Oficial de Google from El Centro de Formación CICE en Madrid. Furthermore, Roxana holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Scoala Nationala de Studii Politice si Administrative (SNSPA). Roxana also has additional certifications in Google Analytics and Google AdWords from Google, obtained in 2016 and 2015 respectively.

Links

Previous companies

CMC Markets logo
UiPath logo

Timeline

  • B2b SEO Team Lead

    August, 2023 - present

  • Senior B2b SEO Manager

    October, 2022

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