Laura Bohórquez

Laura Bohórquez is a marketing professional with an MBA and over 10 years of experience in trade analysis and strategy execution, focusing on commercial growth in the consumer packaged goods industry, particularly beverages. They have held several significant positions at Coca-Cola FEMSA, where they developed and executed trade marketing strategies, managed large client relationships, and analyzed market trends to boost sales. Currently, Laura works as Gerente Valor Agregado at Storecheck and has previously contributed to roles at Komorebi AI and Premise. They earned their degree in Marketing from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano' and a specialization in Strategic Brand Management from Universidad de La Sabana.