Anamaria Huma is a Digital Product Manager at Storio Group since December 2014, overseeing customer journey analysis, conversion rate optimization, and personalization initiatives across various digital platforms. Prior roles include Product Owner for E-commerce at Digital Power B.V. and Digital Marketing & Web Analytics Consultant at Philips, where responsibilities encompassed cross-functional marketing, product lifecycle management, and market analysis in the Hair Care and Beauty categories. Anamaria began a career in management consulting with an internship at Ensight Management Consulting, following a Bachelor's Degree in International Business and Economics from Academia de Studii Economice din București and a Master's Degree in Business Studies with a focus on Strategic Management from the University of Amsterdam, complemented by an exchange program in International Marketing and Management at BI Norwegian Business School.