What We Are: Storyville RD is a women- and minority-owned, full-service video production and media coaching company specializing in sports, entertainment, live events, and high-impact brand storytelling.

What We Do: We produce, direct, shoot, and edit professional photo and video content including commercials, branded content, documentaries, live and virtual events, internal communications, and social media. We also provide executive media coaching and presentation training for leaders, athletes, and organizations.

Who We Serve: National sports leagues, live entertainment venues, resorts and hospitality brands, corporations, agencies, nonprofits, and public-sector organizations.

What Makes Us Different:
Only woman-owned production company contracted by the NFL.
We're one of few companies with real, hands-on experience at every level of professional sports, entertainment and live events ecosystem:
🏟 Venue experience
🏈 Professional team experience
🏆 Professional league experience
🏃🏼♀️➡️ Fast turnaround times without sacrificing quality
Decades of national broadcast journalism experience
Trusted production partner for major sports and live events
Scalable crews and access to virtual production studios nationwide

Founder & Leadership: Christine Maddela, CEO & Media Coach- award-winning broadcast journalist and nationally recognized storytelling expert.

Ray Arzate, COO- award-winning videographer and video editor

Our Approach

Consultation – We align on strategy, audience, and objectives.

Production – Our team handles everything from scripting to shooting and editing.

Delivery – You receive polished, professional content ready to perform across platforms.

Storyville RD

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