Strala is a SaaS technology platform that helps leading brands automate and measure the effectiveness of content and communication across all customer touchpoints. Strala helps organizations define, collect, and unify all customer touchpoint interactions across paid, owned, and earned media. Strala seamlessly integrates with communication platformsand transaction and CRM systems of record to create pinpoint accuracy of insights and measurement. This data creates the foundation of experience data that solves a majority of problems with big data, personalization, attribution, and AI.

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