Andrew Babb is a detail-oriented marketing expert currently serving as the Director of Performance Marketing at Sama, where they are responsible for strategy and implementation related to performance marketing. Since 2012, Andrew has developed expertise in growth marketing, demand generation, content creation, and campaign management across various industries including legal, automotive, eCommerce, and data science. Previously, Andrew held multiple roles including Demand Generation Manager at DealerSocket and Digital Marketer at Grossman Law Offices, and they interned in editorial and copywriting roles early in their career. Andrew is also pursuing a Bachelor of Arts in English Language and Literature at the University of Oklahoma.
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