Shira Eidus

Shira Eidus is a hands-on marketing leader with extensive experience in brand management, marketing communications, and project management for both local and global companies. They served as Brand & Field Marketing Manager at Mars from 2017 to 2020, successfully leading the launch of the BE-KIND brand and achieving significant sales growth in the Israel market. Currently, Shira is the Marketing Director for the Medical Business Unit at Stratasys, and previously contributed to Nutricia as the Brand Leader for the Israel market, where they oversaw marketing strategies that led to record market share for Nutrilon. Shira holds both a Master of Business Administration in Marketing and a Bachelor’s Degree in Communication and Management from The College of Management Academic Studies.