Strategic Objectives is one of Canada's best public relations and marketing communications agencies. Headquartered in Toronto, with associates across the country, we partner with our big brand clients to create breakthrough, integrated marketing strategies that cut through the clutter with effective communications that make good news, build positive awareness and drive sales. 

From strategy development through mainstream, social media and influencer relations; to paid, earned, owned and shared digital content marketing; and real life special events and experiential activations in every nook and cranny across Canada – our innovative, results-driven team of PR pros taps the awesome power of PR to share, spread, and amplify our clients’ positive brand marketing messages. 

Strategic Objectives is a proudly women-owned business, and a certified Women Business Enterprise in Canada (WBE Canada); and Canada's most award-winning PR agency. Named IABC/Toronto PR Agency of the Year 2023, for ten of the last 13 years; Best of the Best Campaign of the Year 2023, and Best Mid-Size PR Agency in the World 2023, at the IABC Gold Quill Awards, our Strategic Objectives team of master storytellers has a proven-successful track record building, maintaining and protecting brands. We live up to our motto #wemakenews everyday! 

We are always on the lookout for exciting new clients and colleagues. Please contact us if you’re searching for innovative, multi-facetted PR with a passion for perfection. And please follow us on X @SO_pr and Instagram @SO_pr.ca

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Strategic Objectives

Strategic Objectives' headquarters in Toronto, Canada

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Adriana Lurz

Victor Anastacio

Melissa Cowie

Claire Gatti

Sadie Tory

Saul Lewis

Laura Blott

Terina Ram

Dara Karasik

Siobhan Girvan

Sophie R. Meyer

Judy Lewis

Deborah Weinstein

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