Strategista AG is a boutique life sciences commercial strategy consultancy 
based in Zug, Switzerland, serving pharmaceutical and biotech organisations across EMEA. It was founded and is led by Vlastimir Zeman, MD.

He brings a physician's discipline to commercial decision-making, combining over two decades of in-house BD&L, market entry, and portfolio leadership experience with the scientific rigour of a clinical background and postgraduate training in Nutrition for Disease Prevention & Health 
(ETH Zürich).

Strategista is deliberately focused on three areas where we can create disproportionate value for our clients:

→ Business Development & Licensing – in-licensing, out-licensing, 
  co-development, and deal structuring across EMEA pharmaceutical markets

→ Commercial Strategy & EMEA Market Entry – go-to-market design, 
  competitive positioning, and launch readiness for companies entering 
  new markets, including CEE

→ Portfolio Governance – Stage-Gate redesign, lifecycle strategy, and the 
  financial modelling that makes portfolio decisions defensible to boards 
  and investors

We respectfully decline engagements outside these areas.

For organisations navigating a commercial leadership gap, Strategista also 
offers senior interim management – engagement as an operator, not just an 
advisor.

The work is grounded in evidence, not generalism. Every engagement is led personally by the founder himself – not delegated to a junior team.

Get in touch: hello@strategista.ch

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