Strategnik is a fractional GTM consulting practice built for B2B companies that need senior marketing leadership without the full-time overhead.

Founded by Nick Talbert — a 20+ year B2B marketing executive with roots in SaaS, adtech, and martech — Strategnik operates at the intersection of four disciplines that almost never exist in one person or one agency:
GTM Strategy — ICP definition, positioning architecture, pipeline mechanics, competitive framing, buying committee mapping.

Technical Infrastructure — Data architecture, CRM design, platform orchestration, API integrations, signal mapping.
Creative Production Systems — Brand voice encoding, editorial standards, content frameworks, style specifications.

AI-Native Thinking — How models ingest context, how agents learn from structured data, how to build systems they can reliably operate within.

Most fractional consultants hand you a deck. Strategnik builds the machine.
Current and past clients include Lumen Technologies, Afiniti, and growth-stage B2B SaaS companies navigating the leap from founder-led revenue to scalable GTM.

Strategnik

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Strategnik

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