Lydia A. is an experienced CRM professional currently serving as a CRM Manager at Strathberry since December 2022. Prior to Strathberry, Lydia held the position of CRM Manager at Fenwick from September 2019 to November 2022 and worked at Debenhams in various roles including Email and CRM Manager, Senior CRM Coordinator, and Marketing Coordinator - Loyalty from January 2017 to September 2019. Earlier experience includes a brief role as a Christmas Sales Assistant at Lulu Guinness, and multiple positions at GGHQ Fashion Intelligence Ltd as a Marketing Coordinator and Assistant. Lydia also gained retail experience as a Sales Assistant at Mulberry and Whistles. Lydia holds a BA in Fashion Management and a Diploma in Professional Studies from the London College of Fashion, University of the Arts London, which was attended from 2012 to 2016.
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