Most trade promotion tools were built by software vendors trying to understand FMCG. Strattie is the opposite — built with operators who turned two decades of brand and retail experience into software.

Today, most FMCG brands still run trade promo on spreadsheets. Separate ones for scenarios, schedules, claims, and cashflow. A planner copies a calculator output into a tracker, a retailer invoice lands, and nobody's sure if the number's right — so they pay it anyway. Finance forecasts treasury on vibes.

Strattie closes the loop. Plan the promo, schedule it, validate the claim, report the result, forecast the cash — one system, one audit trail. The clean data layer underneath means you're live in weeks, not stuck in a six-month data project.

What that's worth: 3–8% of trade spend walks out the door as overpaid claims. For a brand spending $10M a year on trade, that's $300K–$800K you can recover.

Built for commercial and finance teams at mid-market FMCG brands who are done with Excel hell.

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