Most B2B GTM problems get diagnosed at the execution layer.

Wrong channel. Wrong message. Wrong team.

But the real break happened earlier - before the campaign launched, before the sales motion scaled, before the hire was made. It happened in a decision that looked reasonable at the time.

Stratyve is a GTM advisory firm for B2B SaaS leaders who are done executing confidently on the wrong assumptions.

We work with two groups:
Scale-stage leaders ($10M+ ARR): CMOs, CROs, VP Marketing, RevOps running hard while pipeline contribution stalls. The team is doing the work. The motion isn't converting. The gap is upstream.

Early-stage founders and GTM leaders ($0–$10M ARR) - building from scratch or inheriting a motion that looks functional but isn't converting. The problem isn't effort. Nobody has named the real constraint yet.

What we do:
Structured diagnostic engagements - not audits, not strategy decks - that identify the upstream decision responsible for the downstream gap. Then we help you act on it.

The output isn't a framework. It's a decision.

If you're asking "why isn't this working?" - that's the question we're built to answer.

Stratyve

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