StrawberryFrog
Chip Walker is an experienced strategic leader in the marketing and advertising industry, currently serving as the Head of Strategy at StrawberryFrog. With a background in brand positioning research, creative evaluation, and disruptive marketing strategy, Chip has worked with a range of clients from blue-chip companies to major brands like Bank of America and AT&T. From founding their own research company to leading planning departments at renowned agencies like BBDO and Young & Rubicam, Chip's expertise in innovative marketing strategies and business development is evident throughout their career.
StrawberryFrog
We activate Purpose inside and outside companies with Movement Thinking™. Galvanizing employees and consumers is hard. We focus on activating Purpose because it makes the biggest impact. We merge the capabilities of a world-class marketing firm and a research-backed strategic consultancy to deliver Purpose-driven transformation. Movement Thinking™ is an approach that focuses on creating a community of stakeholders, loyal customers and advocates through shared value and sense of Purpose. It creates an emotional connection with consumers and employees by tapping into their passions and beliefs, and fostering a sense of belonging to a larger Movement. Movement Outside™ mobilizes consumers to take action, through creative activations, driving growth for your organization. Movement Inside™ galvanizes employees with creative activation, delivering Purpose-driven transformation, new culture and workforce behaviors.