Joy Baer

Joy is an accomplished c-level technology executive with over 25 years of experience in the media and advertising industry. She is an experienced P&L accountable leader with a proven track record of consistently driving business growth and profitability. She has both public and private company leadership experience as a founder, entrepreneur, and business growth leader providing enterprise software and SaaS solutions to Fortune 500 and media and tech companies globally.

Before becoming an independent advisor, Joy spent seven years growing and leading Strata, an ad tech division of FreeWheel within Comcast (NASDAQ: CMCSA). FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Prior to Comcast, she founded and led Spot Buy Spot, an ad tech solutions and advisory firm which she sold to Comcast in 2008. Joy began her career in technology consulting with Willis Towers Watson.