Tal Horwitz

Performance Marketing Account Coordinator at StreamElements

Tal Horwitz is the current Performance Marketing Account Coordinator at StreamElements. Prior to this, Tal was a TV Programmer at Telad from October 2017 to February 2022. In this role, Tal was responsible for running the day-to-day operations of the E! Israel channel, from developing and distributing the channel schedule, to liaising with different departments globally and in-house in regards to content requirements and delivery. In addition, Tal provided support to other Telad channels by analyzing rating data reports, producing royalty reports, and creating monthly newsletters promoting leading channel content. Some of Tal's key responsibilities included:

- Developing the E! channel schedule with a focus on content utilization and consumer viewing habits.

- Writing episode synopses, ensuring all program metadata is in place, and distributing EPG files.

- Working closely with the Promo Department to ensure creatives are localized in accordance with the channel's brand and within deadlines.

- Posting engaging social media posts promoting E! channel programs, as well as memes and celebrity gossip, maintaining the channel's "pop culture" brand.

Prior to working at Telad, Tal was a Programming Coordinator at Turner (Turner Broadcasting System, Inc) from November 2015 to June 2017.

Tal Horwitz completed a Bachelor's degree in Communication and Media Studies at Tel Aviv University.

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Timeline

  • Performance Marketing Account Coordinator

    Current role