Fernando Vida

Fernando Vida is an Out Of Home media specialist with over two decades of experience in the advertising market, primarily focused on planning, research, and commercialization of media. Currently, Fernando integrates the Martech department at AlmapBBDO, an independent unit aimed at accelerating digital transformation in marketing and business. They have held several key positions, including Director of Media at Streetwise and Commercial Director at Mídia Na Rua, while having co-founded the latter. Fernando earned a degree in Communication, Advertising, and Propaganda from Faculdade Cásper Líbero.