David Michael

David Michael is the CEO and Co-Founder of Streeva. David has over 20 years of experience in hardware and software design, specializing in embedded systems. David has a successful track record of helping companies win and complete R&D Awards.

David Michael began their career at NetEngines Ltd in June 2000, where they served as R&D Director. At NetEngines, they designed and developed home automation systems. In November 2003, they left NetEngines to join Humbubble Ltd as Lead Hardware Designer.

At Humbubble, David Michael led a 2 man team that designed the schematics for an ARM 7 32bit embedded system. The system was successfully implemented on the first PCB run and later had it running embedded Linux.

In 2010, David Michael co-founded Streeva, where they currently serve as CEO. Streeva is a leading provider of cloud-based solutions for the retail industry. Under David’s leadership, the company has grown rapidly, serving clients in over 50 countries.

David Michael studied Information System Engineering at the University of Surrey and achieved a BEng (hons). Prior to this, they completed A Levels in Physics, Mathematics and Computing at Truro & Penwith College.

Beth Michael - COO & Co-Founder, Sam Michael - Designer & Director, and Amy Michael - Community Manager report to David Michael.