Kate Shaw

Kate Shaw is currently an advisor at Strive. Prior to that, they were the Director of Marketing at GrubMarket Inc. from July 2016 to December 2017. At GrubMarket, Kate was responsible for all marketing strategy and efforts, both digital and offline. Kate successfully launched affiliate marketing via ShareASale and LikeToKnowIt, and threw a local food festival with over 500 attendees with a $1,000 budget. Kate increased purchasing customer base by 25% two months during 2017. Kate also managed all email-marketing campaigns via Klaviyo and Bronto, and created over 100 unique branded video assets to be used across social platforms and PR efforts. Furthermore, Kate began partnerships with 20+ digital influencers and celebrities, which increased brand recognition, brand mentions, and site traffic. Lastly, they established and managed retargeting via SteelHouse, increasing traffic conversion rate and ROI from all marketing efforts.

Kate Shaw has a Bachelor of Science from the University of California, Davis in Psycholgy/ Communications.