Andy Baster is an experienced professional in program and project management with a focus on the sportsbook and gaming sectors. Currently serving as the Head of Sportsbook Strategy at STS S.A. since October 2025, Andy previously held various leadership positions at Entain including Head of Program Management, overseeing operations across multiple regions, and served as Transformation Program Manager and Strategic Program Manager, playing a significant role in the transformation of a FTSE100 company. Prior experience includes roles at The Rank Group plc, where responsibilities spanned business change management to project management, and a strong background in the gaming sector, including localization and customer support roles with Electronic Arts and other companies. Andy holds a Bachelor's degree in Journalism from Universidad Complutense de Madrid and has furthered education with a Mini MBA in Marketing.
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