Daniela Del Percio is a global executive creative director obsessed with transforming brand visions into captivating consumer experiences, focused in fashion, sports, lifestyle, and hospitality.

Prior to establishing Studio DDP, Daniela held the position of Executive Creative Director at FILA, where she spearheaded global creative campaigns featuring top talents such as Hailey Bieber, Luke Wilson, Angus Cloud, and a roster of professional tennis athletes. 

As a brand-centric creative, Daniela is dedicated to meticulously developing comprehensive global toolkits and establishing brand standards, ensuring a unified brand voice resonates seamlessly across all channels and markets.

Her work was instrumental in solidifying FILA's identity as a brand seamlessly blending fashion and sports.

Daniela splits her time between New York City and Italy.

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