We're Studio Tonev, a strategic product design studio for B2B SaaS companies. For over 5 years, we've helped data analytics, healthcare, AI, and machine learning companies transform rough products into market leaders that win customer share and attract investors.

Your SaaS product has achieved product-market fit. But better-designed competitors are stealing your customers. Your demo-to-close conversion is slower than it should be. Your best engineers are frustrated building features that don't move the needle. And investors keep saying: "Great product, but it needs to look like a leader."

You're stuck between a rough MVP and needing modernization—without design leadership in-house, misaligned vision across product, engineering, and leadership, and no time for an 18-month rebuild.

We're a strategic partner embedded into your team, specializing in technically complex SaaS domains where most designers struggle. We combine product strategy, user research, and strategic design to modernize your product fast—reducing churn, improving retention, and positioning you as a category leader.

We help you answer: How do I make my product look and feel like a market leader? 
𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗿𝗲𝗲 𝗰𝗼𝗿𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀:

Product Strategy — Define and refine your vision, align stakeholders, and prioritize features that drive growth and retention.

UX Design & Design Systems — Create intuitive experiences customers understand and stick with. Build design systems that let your team move faster.

User Research — Go deep into customer needs, behaviors, and motivations. Make data-informed decisions that reduce churn and improve adoption.

𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿
✓Your product stops being a weakness and becomes a competitive advantage. ✓Demo-to-close conversion improves. 
✓Customers adopt features and stay longer.
✓Your engineering team ships faster with clear design direction. 
✓Investors and customers see a company positioned as a category leader.



Studio Tonev

Org chart

Teams

Offices

Studio Tonev

Org chart

Teams

Offices

Related companies