Andreas Meißner

SVP Creators & Innovation at Studio71

Andreas Meißner has a diverse work experience that spans several industries. Andreas started their career as a Marketing Manager at ShopRite, where they implemented a new marketing strategy for the food retailer. Andreas then worked as a Freelancer Marketing professional, leading promotion and POS activities for clients like DOLE and EDEKA.

In 2004, Andreas co-founded tacticsales, a multi-channel B2B service provider and consulting company focused on helping small and mid-sized businesses improve their online sales. At tacticsales, they developed a Magento-like shop system and export functions to other marketplaces.

Andreas went on to co-found richtig schön gmbh, where they served as the Co-Founder and Managing Director. At richtig schön, they developed a curated e-commerce platform for high-quality kitchen accessories, overseeing technical development, marketing strategies, and team management. The company achieved significant revenue growth during their tenure.

In 2015, Andreas joined 7NXT Health GmbH, a ProSiebenSat1 Company, as the VP Commerce. Andreas played a key role in setting up and operating the commerce unit, developing influencer-driven consumer brands and launching dedicated online shops. Andreas later became the Head of Nutrition, responsible for all nutrition-related online coaching programs.

Currently, Andreas is the SVP Creators & Innovation at Studio71, LP. As part of the management board, they oversee all creator-centric business units, including top-notch YouTubers and emerging social media artists. Andreas also drives innovative projects such as virtual influencers for the group.

Throughout their career, Andreas has demonstrated expertise in business development, brand strategy, team management, and marketing.

Andreas Meißner completed their Master's degree in Business Administration from Leuphana University of Lüneburg, which they attended from 1997 to 2004. Additionally, in 2002, they pursued studies in International Management at Universitas Udayana for a brief period. The degree name for their time at Universitas Udayana is not specified.

Links

Timeline

  • SVP Creators & Innovation

    October, 2022 - present

  • SVP Brand And Business Development

    November, 2018

  • VP New Business

    August, 2017