Founded in 2009 by Xavier Sheriff and Gemma Ruse, the XAG team specialises in art direction, design and fabrication for retail environments.  With projects ranging from show-stopping bespoke installations to concept shop-fits and global window roll-out...

Design

StudioXAG

StudioXAG's headquarters in London, United Kingdom

This department focuses on the construction and installation of wooden structures and elements.

Carpentry

The Design Team at StudioXAG is responsible for creating innovative and visually compelling concepts for retail environments. This includes developing bespoke installations, conceptualizing shop-fits, and executing global window roll-outs. The team collaborates on both 2D and 3D designs, utilizing their expertise in technical design, graphic design, and art direction to bring projects to life, ensuring they captivate and engage consumers effectively.

Design Team

This department oversees the planning, execution, and completion of production projects.

Production Management

This department focuses on creating and implementing 3D visual designs for various projects.

3D Design

The Project Management and Coordination team at StudioXAG oversees the planning, execution, and completion of various retail environment projects. They ensure seamless communication and collaboration between design, fabrication, and client teams, while managing timelines, budgets, and resource allocation to deliver high-quality, bespoke installations and roll-outs.

Project Management and Coordination

The Design Team at StudioXAG specializes in creating innovative and visually captivating retail environments. Comprising multiple Associate Design Directors and a Creative Director, the team focuses on art direction, conceptual design, and the execution of bespoke installations, shop-fits, and global window roll-outs.

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Other teams

Design Team

Production Management

3D Design

Project Management and Coordination

Design Team