Rufus Radcliffe

Rufus Radcliffe is the Chief Executive Officer of STV Group plc and the Chair of the London Wildlife Trust. They spent the past 12 years in various executive roles at ITV, most recently as MD of Streaming, Interactive and Data with a focus on launching and running ITVX, the fastest growing ad-funded streaming service in the UK. Prior to that, they were Chief Marketing Officer at ITV with an expanded remit including the running of direct-to-consumer services, gaming, live events and merchandise as well as product and group data strategy. They joined ITV as Group Marketing and Research Director in 2011, and previously spent ten years at Channel 4 in marketing roles including the launch of E4 and scaling 4OD. They began their career in advertising at McCann-Erickson and JWT, and they studied Modern Languages at the University of Oxford; they are a fellow of the Marketing Society and the Marketing Academy and a member of the Marketing Group of Great Britain.