STX, LLC
Justin McDonald has extensive experience in marketing and digital strategy. Justin is currently working as the Marketing Director at STX, LLC starting in 2023. Prior to this, they held various roles at KEEN from 2020 to 2023, starting as a Marketing Manager and working their way up to the Sr. Director of Marketing / Insights & Engagement Leader for the United States. Throughout their time at KEEN, Justin led cross-functional teams and drove brand growth strategies for the outdoor and children's footwear categories.
Before joining KEEN, Justin worked as a Social Media Manager (Freelance) at B.GOOD in 2020, a Digital Strategist at Questus from 2019 to 2020, and a Digital Strategist at Hill Holliday from 2017 to 2019. Justin also gained experience in digital marketing and social media as a Digital Marketing Specialist at Sperry from 2015 to 2017 and a Digital Marketing Specialist at Wolverine Worldwide from 2014 to 2017.
Justin started their career as a Lacrosse Team Manager/Athletics Staff and Visitor Center Office Assistant at Bentley University from 2012 to 2016. Justin also worked as a Digital Marketing Lead at Concord Button Downs from 2013 to 2014.
Overall, Justin McDonald has a diverse background in marketing and digital strategy, with a focus on brand growth and cross-functional team leadership.
Justin McDonald has a Bachelor of Science degree in Marketing from Bentley University. Prior to attending university, they completed their high school education at Lexington Christian Academy in Lexington, MA. In addition to their academic qualifications, Justin has obtained several certifications, including the Content Strategy Learning Path from LinkedIn, Google Analytics for Beginners from Google, the SEO Expert Learning Path from LinkedIn, the Certified Marketer Level 1 from General Assembly, the Email Marketing Certification from HubSpot, and the Inbound Certified certification from HubSpot.
STX, LLC
STX is a premier designer, manufacturer, and seller of lacrosse, field hockey and ice hockey equipment and apparel. Privately held, it was founded in 1970 and has been growing ever since. STX is the most -- recognized brand name in lacrosse. It holds over thirty lacrosse-related patents issued continuously over the last 15-20 years. STX’s early contributions to the sport of lacrosse, including the first true synthetic stick, are widely regarded as having changed the game forever and leading directly to the steady growth of the game ever since. For this breakthrough innovation, STX was granted the first double-wall synthetic lacrosse head patent. After they were introduced to the market in 1970, synthetic heads quickly displaced the traditional wooden stick as the stick of choice in the men’s game. STX has remained a leader in introducing groundbreaking technological advances to the market, including the first aluminum handle, the first mesh pocket, the first synthetic head using stringing tabs, the first open sidewall head, the first synthetic head overmolded with elastomer, and the first head having an articulated sidewall member. On the protective equipment side, STX pioneered such items as mesh palms in gloves, the max mobility system, and a formed arm guard.