STX, LLC
Justin McDonald has extensive experience in marketing and digital strategy. Justin is currently working as the Marketing Director at STX, LLC starting in 2023. Prior to this, they held various roles at KEEN from 2020 to 2023, starting as a Marketing Manager and working their way up to the Sr. Director of Marketing / Insights & Engagement Leader for the United States. Throughout their time at KEEN, Justin led cross-functional teams and drove brand growth strategies for the outdoor and children's footwear categories.
Before joining KEEN, Justin worked as a Social Media Manager (Freelance) at B.GOOD in 2020, a Digital Strategist at Questus from 2019 to 2020, and a Digital Strategist at Hill Holliday from 2017 to 2019. Justin also gained experience in digital marketing and social media as a Digital Marketing Specialist at Sperry from 2015 to 2017 and a Digital Marketing Specialist at Wolverine Worldwide from 2014 to 2017.
Justin started their career as a Lacrosse Team Manager/Athletics Staff and Visitor Center Office Assistant at Bentley University from 2012 to 2016. Justin also worked as a Digital Marketing Lead at Concord Button Downs from 2013 to 2014.
Overall, Justin McDonald has a diverse background in marketing and digital strategy, with a focus on brand growth and cross-functional team leadership.
Justin McDonald has a Bachelor of Science degree in Marketing from Bentley University. Prior to attending university, they completed their high school education at Lexington Christian Academy in Lexington, MA. In addition to their academic qualifications, Justin has obtained several certifications, including the Content Strategy Learning Path from LinkedIn, Google Analytics for Beginners from Google, the SEO Expert Learning Path from LinkedIn, the Certified Marketer Level 1 from General Assembly, the Email Marketing Certification from HubSpot, and the Inbound Certified certification from HubSpot.